Privacy Policy

This Policy describes the information we collect from you, how we use that information and our legal basis for doing so. It also covers whether and how that information may be shared and your rights and choices regarding the information you provide to us. This Privacy Policy applies to the information that we obtain through your use of Milk Interactive AG websites.

Milk Interactive AG
Brauerstrasse 126
8004 Zürich
Switzerland

hello@milkinteractive.ch
+41 44 500 83 22

In order for us to provide you the best possible experience on our websites, we need to collect and process certain information. Depending on your use of the Services, that may include:

• Contact us via email — for example, when you ask for support, send us questions or comments, or report a problem, we will collect your name, email address, message, etc. We use this data solely in connection with answering the queries we receive.
• Inquiries via AI assistants — you can send us a project inquiry through your AI assistant (e.g. ChatGPT or Claude). We collect the details provided (name, email address, optionally company and phone number, project description, budget range, timeline) and the technical identifier of the assistant used. We store this data in our content management system and forward it to our team by email (Google Workspace). We use it solely to handle your inquiry and delete it once it is no longer needed for that purpose, unless statutory retention obligations apply. Processing by your AI assistant is governed by that provider's privacy policy.
• Usage data — when you visit our website, we collect for statistical purposes the page you came from, the pages you visit, the date and duration of your visit, information about your device (device type, operating system, screen size, language, browser) and the country, region and city we derive from your IP address when you visit. We use Matomo and Umami for this. We run both ourselves on our servers at Infomaniak in Switzerland; the data is not passed on to third parties. Matomo stores your IP address only shortened, without its last two parts (e.g. 192.168.x.x). Umami stores no IP address at all: to group the page views of one visit, it builds a checksum from your IP address, browser identifier, the website, a secret key and a value that changes every month. We use this data to improve our website and to detect misuse, based on our legitimate interest in a website that works and is easy to use.
• Cookies — we set no cookies for statistics. We only set technically necessary cookies where a function needs them; they are not used to analyse your behaviour.

You have the right to be informed of Personal Data processed by Milk Interactive AG, a right to rectification/correction, erasure and restriction of processing. You also have the right to ask from us a structured, common and machine-readable format of Personal Data you provided to us. We can only identify you via your email address and we can only adhere to your request and provide information if we have Personal Data about you through you having made contact with us directly and/or you using our site and/or service. We cannot provide, rectify or delete any data that we store on behalf of our users or customers. To exercise any of the rights mentioned in this Privacy Policy and/or in the event of questions or comments relating to the use of Personal Data you may contact us: hello@milkinteractive.ch In addition, you have the right to lodge a complaint with the data protection authority in your jurisdiction.

To host the website, videos, static files and our analytics tools Matomo and Umami: Infomaniak Network SA, Rue Eugène-Marziano 25, 1227 Les Acacias (Geneva), Switzerland

We will retain your information as long as your account is active, as necessary to provide you with the services or as otherwise set forth in this Policy. We will also retain and use this information as necessary for the purposes set out in this Policy and to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements and protect our legal rights. We also collect and maintain aggregated, anonymized or pseudonymized information which we may retain indefinitely to protect the safety and security of our Site, improve our Services or comply with legal obligations. We keep statistics without a fixed time limit, with a shortened IP address in Matomo and none at all in Umami.