Jappan Guide App

Jappan is a guide app aimed at helping Japan fans and foodies to enjoy extraordinary culinary experiences and discover the broad and varied range of dishes that Japanese cuisine has to offer. The content of the app is curated by the Harubaru Copy Club, a supper club whose culinary pop-ups are strictly limited and always sell out.

Japan is a country of almost endless culinary variety, with every region and season producing its own exquisite specialities. But while the Japanese food scene is unique and fascinating, it is not necessarily simple for visitors to navigate.

In Japan, it is rare to be able to see the inside of a restaurant from the street: a feature that can feel intimidating to Western visitors. In addition, without knowledge of the language, they have only a very limited idea of what might be on the menu.

The app presents an assortment of hand-picked recommendations for restaurants inside and outside Japan, sorted by city and available offline. Alongside the venue listings, a glossary provides essential information about individual ingredients and specialties.

Design

The design invites us to explore. As the user’s thumb glides across the UI, the writing in the foreground becomes blurred and the image in the background shifts into focus. This interplay of transparency and opacity, sharpness and blur is inspired by Japanese shoji paper doors and windows and creates a sense of intrigue and enigma. The slideshows are based on the same interplay of visual characteristics, immersing the user in a unique in-app experience.

The native Android and iOS apps will be available in app stores soon.

Credits

Our services: Concept, UX, design, iOS and Android software development, testing
Customer: Harubaru Copy Club
Platforms: iOS, Android